Question 1

What does a product strategy consultant do?

Accepted Answer

A product strategy consultant helps companies define their product vision, identify target users, validate market fit, and create a prioritised development roadmap. They bridge the gap between business objectives and technical execution — ensuring you build the right product before you build the product right.

Question 2

How much does product strategy consulting cost?

Accepted Answer

Product strategy consulting typically costs between $10,000 and $50,000 for an engagement, depending on scope and duration. A focused discovery sprint (2–4 weeks) is usually $10,000–$20,000, while a full strategic engagement with research, roadmapping, and go-to-market planning ranges from $25,000–$50,000. At Baaz, we scope and price transparently based on your specific needs.

Question 3

What is the difference between product strategy and product management?

Accepted Answer

Product strategy defines the 'what' and 'why' — the vision, market positioning, and long-term direction. Product management focuses on the 'how' and 'when' — day-to-day execution, backlog prioritisation, and shipping features. Strategy sets the destination; management drives the journey. Many companies use a product strategy consultant to set the foundation, then hand off to a product manager for ongoing execution.

Question 4

When should a company hire a product strategy consultant?

Accepted Answer

Companies typically hire product strategy consultants when launching a new digital product, pivoting an existing one, entering a new market, or when internal teams lack the bandwidth or expertise for strategic planning. It's especially valuable before committing significant development budget — a well-defined strategy can save 30–50% on development costs by avoiding misaligned features.

Question 5

What deliverables come from product strategy consulting?

Accepted Answer

Common deliverables include a product vision document, user persona profiles, competitive analysis, feature priority matrix, MVP scope definition, development roadmap, and go-to-market strategy. At Baaz, every engagement ends with a clear, actionable plan your team (or ours) can execute against.

Question 6

How long does a product strategy engagement take?

Accepted Answer

A typical product strategy engagement takes 2–8 weeks. A focused discovery sprint runs 2–3 weeks, while a comprehensive engagement with user research, market analysis, and detailed roadmapping can take 6–8 weeks. The timeline depends on the product's complexity and how much existing research is available.

Build Smarter. Launch Better.

What product strategy consulting includes

Discovery Workshops

User & Market Research

Roadmapping & MVP Planning

Feature Prioritization

Go-To-Market Guidance